Inspired by the iconic vintage watches of the First World War. The Lufbery Mark VII is a premium watch, crafted from 316L stainless steel with scratch resistant sapphire crystal glass and C3 luminova hands and numerals.

The First World War was the first modern, industrial war and accurate easy-to-use timepieces were needed to synchronise infantry, tank and artillery assaults. The pocket watch, the traditional man’s watch of the day, was useless as a military timepiece for the infantry. It was too cumbersome to access quickly and too fragile to withstand the battlefield conditions.

The first wristwatches were private commissions made by wealthy officers serving on the front line. They were designed to be tough, practical, easy-to-use but also to be objects of beauty. By 1915 every luxury jeweller in London, Paris and Geneva was producing their own wristwatch aimed at front line soldiers; they called them trench watches. The Lufbery Mark VII takes its inspiration from these first wristwatches. The shape of our case and the design of our crown pays homage to their iconic appearance. Our dial is almost identical to the dials of the original trench watches, which were heavily influenced by the fashionable Art Nouveau style of the time. 

The original trench watches were luxury timepieces crafted for the demands of the battlefield and we aim to make luxury timepieces crafted for the demands of the twenty-first century. Our watches are designed to stand the test of time. We combine a vintage style with modern day build quality.