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The Lufbery Mark VII is inspired by the iconic, innovative trench watches of the First World War. These were luxury timepieces crafted for the demands of the battlefield. They were the world’s first wrist-watches. The Lufbery Mark VII design pays homage to the ground-breaking trench watch.


The Lufbery Inspiration

The pocket watch, the traditional man’s watch of the day, was useless as a military timepiece for the infantry. It was too cumbersome, delicate and impossible to use at night.

The first wrist watches were private commissions made by wealthy officers serving on the front line. They were designed be tough, practical, easy to use but they were also meant to be objects of beauty. By 1915 every luxury jeweller in London, Paris and Geneva were producing their own wrist-watch aimed at front line soldiers, they called them trench watches.

The Lufbery Mark VII takes its inspiration from these first wrist watches. The shape of our case and the design of our crown pays homage to their iconic design. Our dial is almost identical to the dials of the original trench watches, which were heavily influenced by the fashionable art nouveau style of the time.

Like the wrist watches of the First World War the Lufbery Mark VII has a mechanical movement, luminous hands and numerals, and a premium calf leather strap.


Lufbery Logo

The Lufbery logo pays homage to the broad arrow stamped on all equipment that belonged to the British military. The broad arrow was first used by the Board of Ordnance, set up by Henry VIII in the sixteenth century, to supply equipment to the army and navy. The broad arrow continued to be used by the British Ministry of War into the twentieth century. 


The Mark VII collection

Each of our four watches is named after a type regiment in the British Army. The Grenadier, The Highlander, The Fusilier and The Dragoon.


About Lufbery

Lufbery was founded in 2015 by a watch enthusiast and History teacher from the UK. Our first Kickstarter campaign in 2017, the Lufbery Mark VI, was a pocket watch inspired by the aviation watches of the Royal Flying Corps. The Lufbery Mark VII Kickstarter campaign launches in April 2019.